A school with no web presence or local search visibility
The Problem
A school had no website. Prospective families searching for schools in their area couldn't find it. The school was invisible to anyone who didn't already know it existed.
What Was Built
A fast, properly structured website built for search visibility from the ground up.
The technical foundations that matter for local search were built in from the start: schema markup (structured data that tells Google exactly what type of organisation this is, where it's located, and what it offers), local SEO optimisation targeting the specific area and the searches prospective families actually use, and Google Analytics 4 (the tool that tracks who visits, where they came from, and what they do on the site).
The site is hosted on Netlify — a hosting platform that serves pages quickly, which matters for both user experience and how search engines rank the site.
The Outcome
The school has a live web presence. It shows up in local search results. Prospective families can find it, read about it, and make contact. Analytics have been tracking visitor behaviour since day one, which means the school has data on what's working.
Need a web presence that actually shows up in search?
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