Web Presence
A website that doesn't show up when potential customers search for what you do is not a web presence. It's an online brochure that no one reads.
Web presence that works means being findable in the searches that matter — local searches, service-specific searches, searches from people who are ready to buy — and converting the people who find you into enquiries.
That requires the technical foundations that search engines actually reward: fast load times, structured data that tells Google what your business is and where it operates, content that matches the searches you want to rank for, and tracking that tells you what's working.
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What this covers
New web presence builds
For businesses with no website or a website that isn't performing. Built fast, built properly from the start, without the complexity and ongoing cost of platforms that require technical maintenance to keep running.
Local SEO
Search engine optimisation for location-specific queries — the searches people do when they're looking for a business in a specific area. Schema markup (structured data that tells Google your business name, location, category, and operating hours), Google Business Profile optimisation, and content that targets the searches your customers actually use.
WordPress and custom builds
WordPress for businesses that need to manage content themselves without technical involvement. Custom HTML/CSS/JS builds for businesses where performance and simplicity matter more than content management. Next.js for businesses that need a fast, scalable foundation with more complex requirements.
E-commerce and booking
WooCommerce with PayFast for South African businesses that need to take payments online. Cal.com or equivalent booking integrations for service businesses that need customers to be able to book and pay a deposit directly from the site.
Analytics and tracking
Google Analytics 4 and Google Search Console set up correctly from day one. Not an afterthought. Understanding where your traffic comes from and what it does is the foundation of improving the site over time.
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How it works in practice
The starting point is understanding what the business needs to be found for and by whom. Local SEO and national SEO require different approaches. A school in a specific suburb needs to rank for different queries than a payments business serving multiple markets.
The build follows the SEO and content strategy, not the other way around. Sites built on good technical foundations from the start don't need to be rebuilt six months later when the original developer realises the structure won't rank.
In practice
A school with no website now has a live site that shows up in local search results and has had analytics tracking visitor behaviour from day one. See the full case study →
A catering business with no web presence now has a live, bookable site where customers can view packages and pay a deposit to secure an event. See the full case study →
What do you need people to find you for?
Describe the business, the location, and what a good enquiry looks like. The right approach becomes clear quickly.
Get in touch